Search Engine Marketing (PPC)

Search Engine Marketing, commonly known as PPC or Google Pay-Per-Click, involves placing paid ads at the top of search engine results for specific, relevant keywords.

You've likely seen the ads marked with "Ad" when searching on Google — those are pay-per-click ads in action.

As the name implies, you only pay when someone clicks on your ad. Unlike platforms like Facebook that may charge for impressions, Google Ads are performance-based — you’re charged only for actual clicks.

Every search term or keyword carries its own cost-per-click, which depends on competition and search volume.

Highly competitive keywords tend to be more expensive, while niche or lower-volume keywords often come with a lower price per click.

Our Approach

At RIOZZI ENTERPRISES, we specialize in creating and managing PPC campaigns that are both cost-efficient and results-driven. We tailor every Google Ads campaign to deliver strong ROI, especially for businesses operating in the Malta region. The biggest advantage of PPC is that your ads appear directly in front of people actively searching for what you offer.

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